A responsive website was envisioned to refresh the look and feel for Unilever’s
TIGI Professional and Copyright Colour brands. The site was crafted to aligned with global guidelines and adopted a template based approach to better manage the companies sub-brands and global team.
The first sub-brand to be developed was Copyright Colour, which placed a greater emphasis on colour swatch selection, seasonal mood-boards and online tutorials.
The website was designed in London, UK and developed using an off-shore team
in India, leading to a successful launch.
Undertaken at SapientNitro