With a vision to amaze, amuse and delight their customers, Selfridges has often been voted the best department store in the world by the Global Department
Store Summit.

Projects included the refinement of the brands e-commerce experience, including design of the mega-dropdown for easy accessibility and introduction of Selfridges first curated style blog. The launch of numerous seasonal campaigns, including the Women’s Designer Gallery, Denim Lovers, Bright Young Things, No Noise and the launch of the by Will.I.Am.

Generated original content through in-store photoshoots.


Senior Digital Designer


Undertaken at Selfridges

Ornamental Order